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Decadent-sounding descriptions could lead to higher consumption of vegetables, Stanford research finds

Wouldn’t you choose “sweet sizzlin’ green beans and crispy shallots” over basic green beans? According to new research from Stanford scholars, yes, indeed. (Image credit: Getty Images)

Jun 12 2017

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Faculty, In the News, Students

Stanford psychology scholars applied indulgent labeling – flavorful, exciting descriptions usually used for decadent foods – to vegetables. Their study found that more diners chose vegetables with these indulgent descriptions.

Would you be more likely to eat vegetables if they were described as “dynamite,” “caramelized” and “sweet sizzlin’”?

According to new research from Stanford scholars, the answer is a hearty yes.